In today’s digital world, bots are beginning to play an increasingly critical role by helping automate processes among other things.
At Greyhound Research we are of the firm belief that while automation and efficiency are clear outcomes of using bots, the resulting experience and engagement outcomes from the use of bots are significant. However, while much research has been done about using bots to improve customer engagement, the use cases of bots to help improve workforce productivity remains largely an unexplored territory.
In an omni-channel world, the evolution of go-to-market channels is undoubtedly enforcing a change in the role of Chief Sales Officers (CSOs).
Traditional go-to-market channels like retail stores are being replaced by new-age digital channels such as mCommerce and eCommerce and eroding traditional business models. Greyhound Research believes that forward-looking CSOs must not only manage a salesforce, but also proactively keep an eye on digital disruption for new revenue sources.
Chief Human Resources Officers (CHROs) are starting to pilot the use of bots in HR-related functions.