Winter has set in, and yet, the biting icy winds do not stop New Yorkers from getting to work. At Liberty Street, inside the Times Inc. office, there are a couple of financial service providers and media companies talking about digital transformation.
It’s past midnight. Rick and Nina sit glued to their laptops, waiting to hit the ‘Buy Now’ button. The online Pre-Christmas sale will start any minute and they are hoping to buy their favourite gadgets at less than half the price.
Rick and Nina are not alone. In fact they are a part of a current clan of over 1.5 billion online shoppers across the globe (per latest Greyhound Research estimates). As steep discounting online sales, especially around the holidays and festivals, continue to become a global trend this number is expected to cross 2 billion by 2020.