Snapdeal recently expanded their e-commerce marketplace to include more service offerings through a ‘one-of-a-kind partnership’ with Zomato, Cleartrip, UrbanClap, and redBus. Now in a recent interview with Livemint, Kunal Bahl, CEO, Snapdeal, said that the company is now focusing on net revenue instead of gross merchandise value (GMV) and the new focus is part of another big change at the e-commerce marketplace.
On June 8, American e-commerce major Amazon announced an additional $3-billion investment in India, making clear its intention to win in the country. This throws up a massive challenge for all homegrown e-commerce companies, among which Snapdeal could be hurt the most.
Innovation has always been one of the keys to success for a CIO; and over the years, every enterprise technology decision maker has realised that the job is much more than just managing IT in the organisation. The management’s expectations from a CIO has undergone a sea change – as for a CIO to become relevant, he always has to think differently and come up with ideas that can transform the organisation.
Enterprise technology decision makers are increasingly leveraging social network and technologies to foster growth in their organisations. Social technologies are playing a major role in fostering growth among organisations and enterprise technology decision makers are leveraging social networks in numerous innovative ways. There are some key verticals like BFSI, telecom, retail and hospitality which is using social technologies to reach out to their customers. Interacting with the customers on a regular basis allows enterprises to know their requirements and this helps in coming up with offers or products that are liked by the customers.