The battle of the marketing Clouds is hotting up with Oracle announcing the launch of its Adaptive Intelligence Applications (AIA) — a plug-and-play artificial-intelligence solution.
An old lady runs through the narrow corridors of a slum, chasing two thieves, who had apparently robbed her bag. Twenty seconds into the chase, the old lady grabs them and hits them on to the ground. The video ends with a message – “Karate classes for just Rs 149.” This was the advertisement of Groupon India, the Indian subsidiary of US-based ecommerce marketplace Groupon Inc, in 2013.
Advertising powered Internet giant Alphabet Inc.’s revenue growth in the second quarter, as it has for years now. Revenue at Alphabet—Google’s parent firm, formed in 2015—rose 21% to $21.5 billion in April-June from a year ago. Advertising revenue reached $19.14 billion, a 19% year-on-year (y-o-y) increase.