Facebook Inc. announced on Wednesday that over 80 million people in India use Facebook Groups each month to stay in touch with family, collaborate on projects, plan trips and offer support to friends. Globally, more than 1 billion people use Facebook Groups every month and the product has grown since it was launched in 2010.
Given the growing need for organisations to deliver differentiated customer experience, improve marketing spend Return On Investment (ROI) and battle competition from newer technology incumbents, Chief Marketing Officers (CMOs) today are under increasing pressure.
In order to tackle this pressure, organisations are moving away from siloed Systems of Transaction and towards contextual Systems of Engagement.
Based on our ongoing tracking of the market and thousands of yearly CMO enquiries (of the total 10,000) which we handle, Greyhound Research believes these new systems are expected to help marketers manage experiences on non-traditional customer touch points like mobile devices, application marketplaces and online communities.
On Friday, 24 June 2016, Britain faced a decisive moment when the majority of its population (51.9%) voted in favour of moving out of the European Union (EU).
RPG Enterprises, the tyre-to-IT conglomerate, plans to ring in a comprehensive digital change across its businesses that would integrate all the group’s functions across products, clients and even monitoring and rating of employees of the Mumbai-based group.
Microsoft on Monday announced a $26.2 billion deal to acquire professional networking platform LinkedIn for $196 per share. The market gave a mixed reaction to the announcement. While shares of LinkedIn surged 47 percent to near $193, Microsoft’s stock was down 3.2 percent.
In its 41 years history, Microsoft has acquired several companies but the biggest success was none other than Hotmail, which was bought from Sabeer Bhatia for $500 million in 1997. However, a repeat of Hotmail is something that Microsoft hasn’t been able to achieve in the last 19 years despite making several deals worth over a billion dollar each.
Microsoft announced today that it bought LinkedIn in a $26.2 billion deal, the tech giant’s largest acquisition in its 41-year history by a wide margin. So what value does Microsoft see in the professional social networking site?
On June 13, 2016 Microsoft announced the agreement to acquire LinkedIn for USD 26.2 billion. Important to note that this is the first big deal under Satya Nadella’s leadership and LinkedIn will continue to operate as an independent company. Albeit this (in theory) will allow more room for innovation, let’s put this announcement in perspective:
The acquisition of LinkedIn by Microsoft will help the duo assist client companies, and even individuals in the personal lives, to organise information and orchestrate their functions better.
Microsoft Corp has agreed to acquire LinkedIn Corp for $26.2 billion in a deal that will combine the world’s biggest software maker with the largest global online network of professionals.
By acquiring LinkedIn, Microsoft is looking at further strengthening its business from corporates in India and social networking play, an area in which it lags behind Facebook. Analysts feel that Microsoft’s Productivity and Business Processes as one of the three segments that could get a shot in the arm with the LinkedIn buy.
What is the event about?
As a business owner, your key intent would be to drive long term growth and profitability for your business. To stay ahead of the game, you need solutions and trusted partners, who can help transform your vision into reality.
The Mahindra Group is drawing up a digital and ecommerce strategy and has hired Jaspreet Bindra, an angel investor and former CEO of Askme.com, to helm the initiative, as India’s oldest business houses begin to seriously tap technology.
There is a change brewing in Infosys. Under Vishal Sikka’s direction there are a few things that are already presenting themselves as fresh and innovative. But can Infosys become the pioneer of automation without losing its tag as a great employer and a stellar stock marker performer. Look at the incremental changes, like the acquisition of Skava and Panaya, that are happening, within the company, to understand why Sikka wants to brand Infosys as a digital company without frightening investors and employees. There are several challenges along the way especially when he quotes the late professor Mashelkar famous words “do more with less for more.”
On Wednesday, Prime Minister Narendra Modi inaugurated the launch of ‘Digital India’ project at the IGI Stadium, New Delhi. The first day of the “Digital India Week” saw who’s who of India Inc. pledging investments worth Rs 4.5 lakh crore; and about 18 lakh direct or indirect jobs in the country.
Sure eTailing is growing by leaps and bounds. But eTailers are booking more losses than profits. Deep discounts and returns are a downward spiral they can’t pull out of by Vishal Krishna & Abraham C. Mathews
This scene repeats every day. Every morning, trucks loaded with crates of unsold and damaged goods returned by e-commerce companies and other retailers are brought to a 2,00,000 sq. ft. warehouse of Reverse Logistics (RLC) at Tumkur Road in Karnataka. These goods are then cleaned up, refurbished and then sold on RLC’s stores and website greendust.com.
Many startups were waking up to the importance of compliance, Umang Bedi of Adobe tells Businessworld’s Vishal Krishna.
Five years ago Adobe Systems products were the favourite pirated downloads in India. At the same time, there were so many startups that began using their products without really knowing that they were using pirated software. Next thing you know these startups had scaled up and were struggling to find the original version of the Adobe software. It’s with these small businesses that the San Jose-based company wants to build a brand in India. It also wants to bet big on the smart city program where paperless government offices will become the norm, which will help citizens to use digital forms.
If the big idea of Budget 2014, announced on 10 July, was clearly start-ups, the Bharatiya Janata Party-led National Democratic Alliance government took it a step further by announcing on Saturday an allocation of Rs.1,000 crore to enable information technology (IT) start-ups, create additional funding avenues for small companies to raise money and, in turn, generate more employment.
There are more than 900 million mobile phone users in India – but most of them are on a tight budget and so they do what they can to keep the costs down. Companies have found a way they can encourage people to get in touch with them – without having to foot the bill for the call. The potential customer rings and then hangs up. The company then returns the call, knowing the caller has expressed an interest.
One of the huge marketing channels which has given corporates great ways to protect and build their digital reputations, is social media.Nowadays, social media is becoming an integral part of life online with the proliferation of social websites and applications. Interestingly, social media platforms have emerged as a brand ambassador for the brands.