Albeit the judgement by the 9 judge bench on August 24, 2017, is a landmark judgement, it’s a little too early to celebrate. Despite the tons of chatter on this being a blow to UIDAI, we just cannot be sure yet. Here are a few points to consider.
Let’s start by considering a data point from a recent Greyhound Research study titled Global Mobile Apps Outlook 2017. From the 300+ global app makers we interviewed, nearly all state focus on a MobileFirst strategy and further simplifying User Experience as their top agenda for 2017. Our ongoing tracking of the market confirms that this agenda is unequivocally endorsed by both consumer and business apps makers alike.
Given the growing need for organisations to deliver differentiated customer experience, improve marketing spend Return On Investment (ROI) and battle competition from newer technology incumbents, Chief Marketing Officers (CMOs) today are under increasing pressure.
In order to tackle this pressure, organisations are moving away from siloed Systems of Transaction and towards contextual Systems of Engagement.
Based on our ongoing tracking of the market and thousands of yearly CMO enquiries (of the total 10,000) which we handle, Greyhound Research believes these new systems are expected to help marketers manage experiences on non-traditional customer touch points like mobile devices, application marketplaces and online communities.
On 25 July 2016, Verizon Communications confirmed its plans of acquiring Yahoo’s operating business for USD 4.83 billion.
The sale includes Yahoo’s content offerings in News, Sports, Finance, Yahoo Mail, Brightroll (programmatic advertising technology), Flurry (mobile application analytics solution) and Gemini (search and native advertising solution) among others.