How To Drive E-Commerce Business Through Predictive Analytics

Sanchit Vir Gogia, Founder & CEO of the Digital Transformation Research and Advisory firm Greyhound Knowledge Group points out that earlier e commerce firms used to depend on reactive analytics like push based email campaigns but over the years the need for personalization has pushed firms to use predictive analytics not just for marketing purposes but also for inventory logistics. “Predictive analytics is going beyond the consumer behaviour patterns. Firms are using cloud and writing algorithms attuned to their company needs for crunch situations like peak sales or holiday season sales.” says Gogia.

[Source]

Telecom Wars To Continue In 2017, Consolidation Seen

Facebook Updates Its Profile Page For India

On July 12, a day after joining Facebook, Umang Bedi met Sanjiv Mehta, chairman of Hindustan Unilever (HUL). HUL is the highest spender in advertising, in India, and Facebook lives on advertising dollars. As the new managing director of the California-headquartered social networking giant’s India operations, Bedi’s meeting with Mehta wasn’t just a casual catch-up.

Leading With Digital – Why This Transformation Matters For Traditional Orgs and Its CXOs

In today’s time, while leading with Digital is evident, who owns this transformation still remains a bone of contention. This journey needs to be co-owned by those who will be impacted first – the CXOs. Having said that, the starting point of this journey is an understanding of why this matters to CXOs.

How Google Changed Itself For India In A ‘Mission To Connect The World’

Alphabet Inc’s Google is ready to spend billions to get millions of Indians online– through a slew of India-specific products and initiatives – to stay relevant in the world’s fastest-growing internet economy.

SoftBank Group Writes Down $555 Million In Ola, Snapdeal Investments

Japan’s SoftBank Group Corp. has written down as much as 58.1 billion yen ($555 million) in two of its biggest investments in India, cab-hailing firm Ola (ANI Technologies Pvt. Ltd) and e-commerce marketplace Snapdeal (Jasper Infotech Pvt. Ltd), the company said.

Reliance Jio’s Voice Over LTE: Reality Or Myth

Reliance Jio has been pushing Voice over Long-Term Evolution (VoLTE) as a faster way of communicating and data consumption. It is right because this new network delivers content in packets rather than sending the entire file over the network. It simply means that data can be consumed faster. Now whether VoLTE is available across the country is another debate. But what is funny is that 95 percent of the country is still on prepaid plans and 75 percent (around 600 million people) are in rural regions, using 2G networks. So there is no way that VoLTE is going to be big over the next one year. However, it has the potential to be huge over the next decade, especially since smartphone penetration would have reached more than 600 million Indians.

Greyhound Radio on Impact of Reliance Jio on Digital Businesses in India

Catch Sanchit Vir Gogia, Chief Analyst & CEO, Greyhound Research in a conversation with Sunil Dutt, President Devices at Reliance Jio Infocomm Limited and Hitesh Dudani, Co Founder at Univibe Network.

Jio: Telecom Giant Reliance Sparks India Price War

The Indian telecoms giant, Reliance, is offering smartphone users what it says is the cheapest mobile data network in the world.

जियो के सहारे रिलायंस ऐसे लड़ेगा ‘प्राइस वॉर’

रिलायंस की ओर से नए मोबाइल नेटवर्क जियो को बाज़ार में उतारने के बाद दूरसंचार कंपनियों के बीच नए ग्राहकों को पाने की लड़ाई तेज़ होने की संभावना है.

Dialling Up Cheap Data In India: Greyhound Research Insights On Reliance Jio

India’s telecoms giant, Reliance, is offering smartphone users what it says is the cheapest mobile data in the world. It’s hoping to tap into India’s vast market of potential smartphone users.

Click here to see the video.

Greyhound Radio on Reliance Jio Launch

Catch Sanchit Vir Gogia, Chief Analyst & CEO, Greyhound Research with Anshoo Nandwaani, VP & Principal Analyst, Greyhound Research in a conversation about the Reliance Jio announcement and its impact on the telecom sector in the country and across the globe on Greyhound Research’s knowledge sharing initiative, Greyhound Radio.

Reliance Jio: The Race To Claim Rs 20,000 Crore From The Indian Consumer Annually

Indian consumers are inspired by icons, billion-dollar investments, price wars and discounts. They are in awe of the superlative ways in which businessmen are able to offer freebies to capture market share. Reliance Jio is here, and like all things from the Ambanis it was launched with much fanfare. The total investment is pegged at Rs 70,000 crore and Reliance Industries made use of the fanfare to launch a Rs 5,000-crore startup fund.

Reliance Jio Launch Set To Jolt India’s Telecom Sector

Expert View in Live Mint by Sanchit Vir Gogia (chief analyst and chief executive) and Anshoo Nandwaani (vice-president and principal analyst) at Greyhound Research.

To read the complete Freemium Research Note, click here.

Reliance Jio Launch Set To Jolt India’s Telecom Sector

On 1st September 2016, Reliance Industries Chairman, Mukesh Ambani, announced details of the Reliance Jio launch in the company’s 42nd Annual General Meeting

Per the company it will start offering services from 5th September but the commercial launch will be on 31st December, 2016. While the company has stated an altruistic objective for Reliance Jio, that of putting India on the global map for mobile broadband Internet access, there is no denying that this announcement has jolted the country’s telecom sector.

Reliance Jio Launch, Tariff Plans Sends Social Media Into A Frenzy

We finally know when Reliance Jio will be launching and the kind of tariffs it is offering. Needless to say Jio could start a data war with rival network operators, and that is all social media was talking about. While some people thought the Reliance Jio will bring a revolution in the industry, some are confident that Jio exhibits long-term vision is capable of shaking things up. On the other hand, there were some who showed some skepticism too.

Reliance Jio’s ‘Data-Giri’ To Unleash Price War, Slash Bills: Analysts

Consumers could see their monthly mobile bills coming down significantly as Reliance Jio’s (RJio) disruptive entry into the Indian telecom market with rock-bottom prices is expected to unleash a new round of price war in the industry, analysts today said.

Reliance Jio Stirs Market With Free Calls

Mukesh Ambani, Chairman of oil-to-telecom conglomerate Reliance Industries, offered customers lifetime free voice and roaming and unlimited data under the Reliance Jio (RJio) Welcome Offer starting September 5.

Using Bots To Enhance Experience And Engagement

In today’s digital world, bots are beginning to play an increasingly critical role by helping automate processes among other things.

At Greyhound Research we are of the firm belief that while automation and efficiency are clear outcomes of using bots, the resulting experience and engagement outcomes from the use of bots are significant. However, while much research has been done about using bots to improve customer engagement, the use cases of bots to help improve workforce productivity remains largely an unexplored territory.

IBM Hybrid Cloud To Bolster Vodafone India’s Customer Engagement

IBM and Vodafone India on Tuesday announced a five-year agreement running into multi-million dollars where the software giant will manage IT services support for Vodafone India to facilitate a better customer engagement.

Below are excerpts from a Greyhound Research Freemium Research Note. The complete Research Note is available here.

Enhancing Customer Experience To Maximise Marketing Dollars

Given the growing need for organisations to deliver differentiated customer experience, improve marketing spend Return On Investment (ROI) and battle competition from newer technology incumbents, Chief Marketing Officers (CMOs) today are under increasing pressure.

In order to tackle this pressure, organisations are moving away from siloed Systems of Transaction and towards contextual Systems of Engagement.

Based on our ongoing tracking of the market and thousands of yearly CMO enquiries (of the total 10,000) which we handle, Greyhound Research believes these new systems are expected to help marketers manage experiences on non-traditional customer touch points like mobile devices, application marketplaces and online communities.

Using Digital Transformation To Improve Sales Effectiveness

In an omni-channel world, the evolution of go-to-market channels is undoubtedly enforcing a change in the role of Chief Sales Officers (CSOs).

Traditional go-to-market channels like retail stores are being replaced by new-age digital channels such as mCommerce and eCommerce and eroding traditional business models. Greyhound Research believes that forward-looking CSOs must not only manage a salesforce, but also proactively keep an eye on digital disruption for new revenue sources.

What Brexit Means For CEOs & IT Leaders

On Friday, 24 June 2016, Britain faced a decisive moment when the majority of its population (51.9%) voted in favour of moving out of the European Union (EU).

Microsoft to acquire LinkedIn

Microsoft on Monday announced a $26.2 billion deal to acquire professional networking platform LinkedIn for $196 per share. The market gave a mixed reaction to the announcement. While shares of LinkedIn surged 47 percent to near $193, Microsoft’s stock was down 3.2 percent.

Will LinkedIn be another failed acquisition for Microsoft?

In its 41 years history, Microsoft has acquired several companies but the biggest success was none other than Hotmail, which was bought from Sabeer Bhatia for $500 million in 1997. However, a repeat of Hotmail is something that Microsoft hasn’t been able to achieve in the last 19 years despite making several deals worth over a billion dollar each.

What Does Microsoft Stand to Gain From its $26.2 Billion Acquisition of LinkedIn?

Microsoft announced today that it bought LinkedIn in a $26.2 billion deal, the tech giant’s largest acquisition in its 41-year history by a wide margin. So what value does Microsoft see in the professional social networking site?

Why Microsoft Acquired LinkedIn? It’s All About User Insights!

On June 13, 2016 Microsoft announced the agreement to acquire LinkedIn for USD 26.2 billion. Important to note that this is the first big deal under Satya Nadella’s leadership and LinkedIn will continue to operate as an independent company. Albeit this (in theory) will allow more room for innovation, let’s put this announcement in perspective:

Users will get to organise their information better

The acquisition of LinkedIn by Microsoft will help the duo assist client companies, and even individuals in the personal lives, to organise information and orchestrate their functions better.

Microsoft To Acquire LinkedIn For $26.2 Bn

Microsoft Corp has agreed to acquire LinkedIn Corp for $26.2 billion in a deal that will combine the world’s biggest software maker with the largest global online network of professionals.

Microsoft Looking For New Source Of Revenue

By acquiring LinkedIn, Microsoft is looking at further strengthening its business from corporates in India and social networking play, an area in which it lags behind Facebook. Analysts feel that Microsoft’s Productivity and Business Processes as one of the three segments that could get a shot in the arm with the LinkedIn buy.

Thanks to startup boom, new IT services providers born in India

The startup boom in the country is propelling a parallel IT services industry. While established technology companies such as Infosys and Tata Consultancy Services largely cater to overseas customers, upcoming firms are focusing on India, quenching the domestic demand for mobile-era solutions.

Amagi Media Has Big Plans On OTT

Video content has already moved to smart phones and sharing content across different platforms, in real time, is going to be the next big thing that everyone is going to bet on. This means that Over-The-Top (OTT) television, which would mean using mobile networks and cloud technology, rather than satellites, to distribute content to smart devices will significantly change the business models of content distribution and video ad-networks. The OTT TV’s advantage is clear, not to mention the billions of dollars saved in hiring a satellite service every time a channel wants to launch in a new region.

Tata Companies firm up Digital teams before launch of Ecommerce venture

In the final leg of Tata Group’s initiative to launch a hybrid ecommerce venture comprising all its consumer companies, many group firms, including Titan and Trent, have set up special liaison teams to help with the digital drive.

These teams will work with Tata Unistore, the unit that will spearhead the online retailing venture, three people with knowledge of the group’s ecommerce venture said. “Different group companies will have different liaisons to help with the ecommerce venture,” one of them told ET.

TechMahindra to rope in 20 execs for digital; poach Askme CEO Jaspreet Bindra

Anand Mahindra is seeking fresh blood to power his group’s move to digital, and is on the prowl for 20 ‘high-powered folks’ to make his seven-decade old auto-to-defence conglomerate more digitally savvy as Indian businesses go through a wave of technological disruption.

Mobility Cloud to define the future of Computing

Building new types of computers, constructing an intelligent cloud and helping companies increase productivity are the three “interlocking ambitions” he wants Microsoft Corp. to pursue “boldly”, CEO Satya Nadella said in a conversation on Thursday.