Micromax has gone nuts and sort of admits it

You have to hand it to a company when it says that it has the “guts” to launch 19 products in one go. Or laud it when it realises the problems with its business model and, in one go, aims to do a full turnaround.

But what Micromax did on Wednesday as it hosted a gala event to mark the revamped brand strategy was just crazy. In a good way or bad, that is for consumers to decide. Although its new tagline — “Nuts, Guts, and Glory” — hints that the company believes it is making the right changes. Experts agree.

“They should be focussing on their hardware than services,” says Sanchit Vir Gogia, Chief Analyst and CEO of Greyhound Research.

Source: India Today

It's true, consumers find smartwatches pointless

As smartphone sales show signs of slowing down, for many technology companies, wearables, particularly smartwatches, seem to be the next growth market. Tech giants like Apple, Google, Samsung are hedging big bets on wearables. Apple’s Watch, which was launched back in April, has made the company the second biggest wearable company in the world. But consumers tell a different story. They aren’t convinced. They don’t find smartwatches useful enough.

Meet The Love Child Of Hermes And Apple: Apple Watch Hermès

On September 9, 2015, Apple announced a new collection of Apple Watch – Apple Watch Hermès. The collection consists of the Apple Watch in stainless steel case with handcrafted leather straps by Hermès, available in three designs.

Catch Sanchit Vir Gogia talk about MacBook and Apple Watch on NDTV Prime

Watch Sanchit Vir Gogia, Chief Analyst & Group CEO, Greyhound Research sharing his insights on Apple’s recently launched Macbook and the iWatch on NDTV Unboxed: Townhall Special.

Catch Sanchit Vir Gogia talk about MacBook and AppleWatch on NDTV Prime

Watch Sanchit Vir Gogia, Chief Analyst & Group CEO, Greyhound Research sharing his insights on Apple’s recently launched Macbook and the iWatch on NDTV Unboxed: Townhall Special.