To Communicate Empathy, IT Companies Must Let The Actions Do The Talking

Earlier this week I accidentally came across a video from a multinational that makes enterprise software aimed to help organizations better manage operations and customer relations. This video features the company’s top honcho who talks at length about how their company is establishing trust with customers and employees using ’empathy’. To set the context for the commentary below, I have been tracking this company over the past decade and have a solid understanding of their technology, operations, people, and culture.

About Time Technology Executives Stop Drinking The Marketing Kool-Aid

As an industry analyst, I have the privilege of attending global industry events and exchanging ideas with some of the brightest executives from the world of technology. While I may not always agree with these executives and their employers’ perspectives, the discussion is almost always intellectually stimulating.