Can a former OYO Rooms executive build a rival hotel aggregator that lasts?

Much before she was caught by the entrepreneurial bug, Ankita Sheth had already plunged into the world of startups. As the head of acquisitions at OYO Rooms, the SoftBank-backed hotel aggregator, she had helped its founder, Ritesh Agarwal, build up the company’s business, connecting customers with available hotel rooms across India.