Streaming Movies Space Sizzles With Amazon’s Entry

Will Amazon’s newly-launched SVOD platform Prime Video spell a turf war? Over-the-top players and market analyst note that content, pricing and ease of payment will be a key strategic area for consumers to shift preferences.

India’s OTT market already has players such as Star-owned Hotstar, Viacom18’s Voot, Netflix, Spuul and Hungama.

On A Screen Near You: The Amazon Versus Netflix Battle

The global battle between Netflix and Amazon for a larger share of TV and movie viewership is all set to play out in India. Eleven months after Netflix launched its services in India, e-commerce giant Amazon has now launched its subscription-based service Amazon Prime Video.