With Hike Stories, Mittal Aims To Stop Fall In Weekday Traffic

Hike Messenger, the Indian instant messaging app, on Thursday launched Hike Stories that allow you to upload pictures and videos, and decorate them, but which would vanish in the next 48 hours. Hike Messenger, that has features similar to Facebook and Snapchat, has been struggling to arrest the falling messaging traffic during the weekdays.

How Hike Is Shaping Up To Be More Than Instant Messaging

From starting off as a chatting app, Hike, with its $175 million funding is now metamorphosing into a digital hub that can offer everything from discount coupons to news, as it seeks its next 100 million users.