Using Digital Transformation To Improve Sales Effectiveness

In an omni-channel world, the evolution of go-to-market channels is undoubtedly enforcing a change in the role of Chief Sales Officers (CSOs).

Traditional go-to-market channels like retail stores are being replaced by new-age digital channels such as mCommerce and eCommerce and eroding traditional business models. Greyhound Research believes that forward-looking CSOs must not only manage a salesforce, but also proactively keep an eye on digital disruption for new revenue sources.