A little more than 2 years ago I was presented with the opportunity of turn around my career. I received my offer letter from Greyhound Knowledge Group. I was offered to play a dual role – Analyst with Greyhound Research and Engagement Manager with Greyhound Knowledge Group. What then appeared to be an unknown territory turned out to be a goldmine of opportunities.
“Research is to see what everybody else has seen, and to think what nobody else has thought.”
— Albert Szent-Gyorgyi
As opposed to popular belief that market research is losing relevance in face of the abundance of available data, the truth is actually reverse. While there are multiple data sources, the challenge lies in filtering what is relevant to your organization and the business problem at hand.