Leading With Digital – Why This Transformation Matters For Traditional Orgs and Its CXOs

In today’s time, while leading with Digital is evident, who owns this transformation still remains a bone of contention. This journey needs to be co-owned by those who will be impacted first – the CXOs. Having said that, the starting point…

Using Digital Transformation To Improve Sales Effectiveness

In an omni-channel world, the evolution of go-to-market channels is undoubtedly enforcing a change in the role of Chief Sales Officers (CSOs). Traditional go-to-market channels like retail stores are being replaced by new-age digital channels such as mCommerce and eCommerce…