Delivering Customer Experiences That Bring Home The Dollars – A CMO’s Guidebook

To serve a growing customer base and better manage customer experience across all touch points, organisations are increasingly moving away from siloed Systems of Transaction in favour of contextual Systems of Engagement. These new systems are expected to help marketers…

Leading With Digital – Why This Transformation Matters For Traditional Orgs and Its CXOs

In today’s time, while leading with Digital is evident, who owns this transformation still remains a bone of contention. This journey needs to be co-owned by those who will be impacted first – the CXOs. Having said that, the starting point…

Enhancing Customer Experience To Maximise Marketing Dollars

Given the growing need for organisations to deliver differentiated customer experience, improve marketing spend Return On Investment (ROI) and battle competition from newer technology incumbents, Chief Marketing Officers (CMOs) today are under increasing pressure. In order to tackle this pressure, organisations…