How The Oldest IT Company IBM Is Discovering Its India Story

A sense of excitement, of jumping into something green or greener, pervades right through IBM India offices today. The organisation is in the midst of transforming itself to focus on the Indian market. It is metamorphosing with the aim to grow the more profitable India business, even as globally IBM has reported 21 quarters of declining revenues.

Contours of the New Normal

In fact, after the induction of Bajwa, a new aggressive approach to the Indian market has been noted by analysts who cover the company. Sanchit Vir Gogia, Chief Analyst, Founder and CEO of Greyhound, says: “The real momentum has only picked up in the last four quarters. Earlier under Narayanan, while some efforts were made, this aggressiveness was missing.” 

[Economic Times]

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Analyst:

Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Knowledge Group, a Global Strategy & Transformation Research, Advisory & Consulting Firm. To read more about him, click here.


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