The Google-HTC deal is good for Google, bad news for Apple and Samsung: Analysts

Google’s announcement that it would acquire the bulk of HTC’s smartphone research and design division came as a surprise, but it wasn’t entirely unexpected.

Sanchit Vir Gogia of Greyhound is certain that with this acquisition, Google is directly targeting Apple. He adds that the move is a wake-up call to Apple, more so because the iPhone maker has “taken a backseat” in areas like home and Wi-Fi. He adds that Apple’s AI is also not best in class and that Apple’s investments in that field are comparatively limited.

Why HTC?

“The relationship isn’t new”, says Gogia. HTC also partnered with Google for the first Nexus device, the Nexus One, and the first Pixel as well. 

HTC intends to continue building smartphones, but it is unlikely that the company will get back into the premium segment any time soon. Gogia says, “HTC will continue in a different segment.”

Motorola vs HTC

Gogia points out that the Google-Motorola acquisition was a patent licensing deal. “It was a shot in the arm to get IP quickly”, says Gogia. 

[Source]

Copyright © 2017 Greyhound Knowledge Group. All rights reserved. You may share this research note using the options made available. Please don’t copy this research note (complete or parts) and distribute over the web and emails. Connect with us if you need clarifications.


Have a question on this or other technology and innovation topics? Wish to understand what this means for your business? Click here to engage with a Greyhound Analyst.

Like this insight? Sign up for our newsletter to get our latest insights.

Wish to read more such Insights That Inspire? Access scores of other Free, Freemium and Premium Insights from the menu above.


Analyst:

Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Knowledge Group, a Global Strategy & Transformation Research, Advisory & Consulting Firm. To read more about him, click here.


Note for IT Decision Makers – Join Our Exclusive Community! Greyhound Research values your opinion and invites IT Decision Makers and Business Leaders involved in IT projects to join our exclusive, invite-only Greyhound Golden Gate (GQube) Councils. If your project is exclusive and we have your permission, we will write a research note about you and share it with the larger community. Over and beyond, this also gives you access to some of our thought-leading research and analysts. Please write to us on connect@greyhoundgroup.com and we’ll take it further from there!

Note for IT Vendors, Telecom Operators and Channel Partners – Did you see our Research Agenda? We have organised all of our insights in a way that allows you to better filter and read what works best for you. Please write to us on connect@greyhoundgroup.com and we’ll gladly share a copy of the research agenda with you.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s