India Still Not Apple Of Tim Cook’s Eye?

Apple’s new iPhones will be available in India at the same time as in the US and other major markets. Yet, Apple seems to have ignored India in some other areas, which could indicate its market priorities. Before launching the iPhone 8, 8 Plus and the X, Apple CEO Tim Cook showcased two of the company’s important products — the Apple Watch and the Apple TV 4K. While the company won’t be launching the cellular version of the Apple Watch in India, the Apple TV 4K is also expected to be launched in the country only by next year.

Entertainment tie-ups

“If they were serious about the Indian market, they would’ve worked with Bollywood production houses for 4K content in India. India is clearly not a priority market for Apple,” said Sanchit  Vir Gogia, Chief Analyst, Founder & CEO at Greyhound.

Gogia pointed out that unlike other major markets, Apple still isn’t clear about opening its retail stores in India. The company has been using its stores as experience and activity zones, building communities of artists and students around its products.

[Source]

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Analyst:

Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Knowledge Group, a Global Strategy & Transformation Research, Advisory & Consulting Firm. To read more about him, click here.


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