This Is Uber’s Answer To Ola Play, Coming Soon To A Cab Near You

Uber is taking a page out of Ola’s playbook as it pushes to expand business in India, its largest overseas market. Months after its Indian rival introduced its “connected platform” called Ola Play, Uber is set to launch its own infotainment system across several of its cab tiers in the country.

Sanchit Vir Gogia, Chief Analyst and CEO at Greyhound Research, commended both companies’ efforts with their infotainment projects, but he wasn’t impressed with the way either of the companies are approaching the concept.

“Why tablets?” he wondered as he spoke to Gadgets 360. “Customers already have a smartphone or a tablet with them that have a plethora of content they like,” he said.

Gogia cited the example of airline Jet Airways that offers its passengers a range of services including content through its own app when they fly.

“That’s probably the right way to go about it,” he said, adding return of investment on putting so much money on these tablets — which will require maintenance, firmware updates, and the content catalog to be refreshed every few days — is likely too high and could hinder its scale, he added.

[Gadgets 360]

Copyright © 2017 Greyhound Research. All rights reserved. You may share this research note using the options made available. Please don’t copy this research note (complete or parts) and distribute over the web and emails. Connect with us if you need clarifications.


Have a question on this or other technology and innovation topics? Wish to understand what this means for your business? Click here to engage with a Greyhound Research Analyst.

Like this insight? Sign up for our newsletter to get our latest insights.

Wish to read more such Insights That Inspire? Access scores of other Free, Freemium and Premium Insights from the menu above.


Analyst:

Sanchit Vir Gogia: Sanchit is the Chief Futurist, Founder & CEO of Greyhound Knowledge Group, a Global Strategy & Transformation Research, Advisory & Consulting Group. He also serves as Chief Analyst & CEO of Greyhound Research, a Global, Award-Winning, Independent Technology & Innovation Research, Advisory & Consulting firm. To read more about him, click here.


Note for IT Decision Makers – Join Our Exclusive Community! Greyhound Research values your opinion and invites IT Decision Makers and Business Leaders involved in IT projects to join our exclusive, invite-only Greyhound Golden Gate (GQube) Councils. If your project is exclusive and we have your permission, we will write a research note about you and share it with the larger community. Over and beyond, this also gives you access to some of our thought-leading research and analysts. Please write to us on  connect@greyhoundgroup.com and we’ll take it further from there!

Note for IT Vendors, Telecom Operators and Channel Partners – Did you see our Research Agenda? We have organised all of our insights in a way that allows you to better filter and read what works best for you. Please write to us on connect@greyhoundgroup.com and we’ll gladly share a copy of the research agenda with you.

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s