India’s largest IT firm Tata Consultancy Services has appointed veteran Ravi Viswanathan as its global chief marketing officer. Viswanathan’s appointment comes at a time when the company, like its peers, is battling not just increasing competition but also heightened protectionism in its largest market — US. Viswanathan, who will be in charge of the marketing and communications functions and based in Chennai, will directly report to new CEO Rajesh Gopinathan.
“The role of CMO in the IT industry is changing. It is now about how to use marketing dollar for lead generation, how to give a pipeline to sales and account managers on ground. Earlier, the role was not measurable, now it is more result-oriented,” said Sanchit Vir Gogia, chief executive at technology research and advisory firm Greyhound Research.
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Sanchit Vir Gogia: Sanchit is the Chief Futurist, Founder & CEO of Greyhound Knowledge Group, a Global Strategy & Transformation Research, Advisory & Consulting Group. He also serves as Chief Analyst & CEO of Greyhound Research, a Global, Award-Winning, Independent Technology & Innovation Research, Advisory & Consulting firm. To read more about him, click here.
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