Oracle To Offer Plug-And-Play AI Solution To Marketers

The battle of the marketing Clouds is hotting up with Oracle announcing the launch of its Adaptive Intelligence Applications (AIA) — a plug-and-play artificial-intelligence solution.

Says Sanchit Vir Gogia, Chief Analyst and CEO, Greyhound Research: “The aim that all behold is one, and simple — to be the most comprehensive marketing-Cloud technology company.

He says while the early mover advantage is clearly with Adobe, other vendors have made enough and more noise in the recent past. “After Adobe and Salesforce, Oracle comes across as the most aggressive in terms of their intent to acquire a dominant space in MarTech by the way of acquisitions.”

“More specifically, the decision to acquire BlueKai for data management has proved to be a differentiator,” he adds.

[Source]

Have a question on this or other Digital Transformation topics? Click here to set up an enquiry call with a Greyhound Research Analyst.


Analyst:

Sanchit Vir Gogia: Sanchit is the Chief Futurist, Founder & CEO of Greyhound Knowledge Group, a Global, Organizational Transformation Research, Advisory & Consulting Group. He also serves as Chief Analyst & CEO of Greyhound Research, an Global,Award-Winning, Independent Digital Transformation Research, Advisory & Consulting firm. To read more about him, click here.


Copyright © 2017 Greyhound Research. All rights reserved. You may share this research note using the options made available. Please don’t copy this research note (complete or parts) and distribute over the web and emails. Connect with us if you need clarifications.


Note for IT Decision Makers – Join Our Exclusive Community! Greyhound Research values your opinion and invites IT Decision Makers and Business Leaders involved in IT projects to join our exclusive, invite-only Greyhound Golden Gate (GQube) Councils. If your project is exclusive and we have your permission, we will write a research note about you and share it with the larger community. Over and beyond, this also gives you access to some of our thought-leading research and analysts. Please write to us on  connect@greyhoundgroup.com and we’ll take it further from there!

Note for IT Vendors, Telecom Operators and Channel Partners – Did you see our Research Agenda? We have organised all of our insights in a way that allows you to better filter and read what works best for you. To access scores of Free, Freemium and Premium Insights please use the menu above. Please write to us on connect@greyhoundgroup.com and we’ll gladly share a copy of the research agenda with you.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s