Cloudy And Clueless: Why SaaS Startups Are Yet To Impress In India?

Software-as-a-service companies are yet to meet their promise of profitability in India. The pricing and customer profile, which is the long tail of SMBs globally, are yet to bear fruit. All these businesses have registered offices and business in the USA, which they say add a lot more to their topline than what the data collected in India suggests.

“SaaS companies in India have to go global; if they serve only India then the pricing does not match the profitability, because sales cycles are long to get paying customers,” says Sanchit Vir Gogia, Chief Analyst and CEO of Greyhound Research.

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