Top CEO Dilemma: Surviving Digital Disruption

Gone are the days when analysts and shareholders would spare organisations grappling with modest growth prospects.

It’s no wonder that in today’s rapidly changing digital world, Chief Executive Officers (CEOs) are under constant pressure to deliver the goods. 

Additionally, CEOs are faced with a new-world equilibrium where growth can be expected from emerging markets like India and China and newer technology-led incumbents are eating into the market share. These incumbents are not only using latest technology systems to erode traditional business models but redefining customer experiences. This is adding pressure on traditional organisations to follow suit.

Per a recent Greyhound Research study titled, Global CEO Priorities 2016, over 93% CEOs cited Digital Disruption as a key topic of discussion in meetings with their Board and other senior management.

“Disruption to the status quo is imminent and the Board of Directors expect CEOs to take a lead on devising new strategies for growth. Over and beyond reassessing business models and competitive landscape, CEOs are now required to include technology as a frontrunner in their agenda.” said Sanchit Vir Gogia, Chief Analyst and CEO of Greyhound Research.

Yet another study titled, Emerging Markets CEO Priorities 2016, concluded that over 75% CEOs in the Asia Pacific Japan (APJ) region expect to use latest Technology Systems in next 12 months.

Here are a few ways how forward-looking CEOs are rebooting for growth in the new-world equilibrium:

  • Using Real-Time Data Analysis To Aid Decision Making
  • Collaborating With New Partners To Reboot and Innovate
  • Building Communication Fast-Lanes For Stakeholders
  • Making Security A Prerequisite For Every Digital-Centric Business Decision

“As market forces evolve, CEOs struggles to adapt to the new-world equilibrium will further intensify. Greyhound Research believes winning in this era will not only require agility; it will require honchos to be bold and assume responsibility for areas that have traditionally been out of their purview,” said Anshoo Nandwaani, VP and Principal Analyst at Greyhound Research.

How Can CEOs Survive Digital Disruption & Future Proof Their Business?

To know more about the challenges that CEOs face and how they can use analytics, collaboration, communication and security to future proof their business, read our freemium Greyhound Sprint Report titled, Rebooting Growth In New-World Equilibrium: CEO Holy Grail To Managing Disruption.

To know more about Greyhound Research global, annual Buy-side and Sell-side trackers such as Global CEO Priorities among others, please write to our Client Centricity Team at connect@greyhoundgroup.com.


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Note for IT Vendors, Telecom Operators and Channel Partners – Did you see our Research Agenda? We have organised all of our insights in a way that allows you to better filter and read what works best for you. To access scores of Free, Freemium and Premium Insights spread across 10 Digital Transformation Priorities, 3 Digital Transformation Outcomes, 5 Digital Affinity Attitudes, 14 Industry Verticals, 12 IT Decision Maker Roles, 7 Geographies, by Brand (Company Name), by 3 Genre (Insights type) and by Analyst, please use the Digital Transformation Insights dropdown menu above. Please write to us on connect@greyhoundgroup.com and we’ll gladly share a copy of the research agenda with you.


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