Snapdeal May Die A Slow And Painful Death

On June 8, American e-commerce major Amazon announced an additional $3-billion investment in India, making clear its intention to win in the country. This throws up a massive challenge for all homegrown e-commerce companies, among which Snapdeal could be hurt the most.

“Snapdeal has been having an identity crisis for the last couple of years,” said Sanchit Vir Gogia, ‎Chief Futurist, Founder and CEO of Greyhound Knowledge Group. “Flipkart has the advantage of a strong logistics infrastructure that they have developed in-house. And Amazon has long years of experience and deep pockets. But Snapdeal has not solved the logistics problem and it will suffer because of the lack of ecosystem.”

Source: Quartz / Scroll.in

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