Online festive sale: Second time around is twice as nice – Financial Express

If you missed buying your favourite mobile, apparel or furnishing item on popular e-commerce sites like Amazonand Flipkart in their recent Diwali sale between October 13 and 17, there’s no reason to despair. That’s because sale continues on other sites like Snapdeal, Paytm and Shopclues, and even Amazon is going to start a second round of sales between October 26 and 28.

Industry experts and market watchers said that the second phase of the sale will be even bigger than the first one since it is on for fewer days compared with the first phase, and it will be closer to Diwali. “The first sale was more like a precursor to the second sale,” said Sanchit Vir Gogia, chief analyst at Greyhound Research.

Source: Financial Express

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