How Vodafone, RCom, Aircel & MTS use Big Data, analytics to reduce customer churn and increase ARPUs

Telecom operators including Vodafone, Reliance Communications, Aircel and MTS India are investing in technologies such as big data and analytics amid growth in data consumption as they look to retain subscribers and increase revenue per user.

Analytics allow telecom companies to improve their data product offerings by better understanding customer demands and usage patterns, according to the operators. The equipment and networks that provide data services generate significant a lot of data that the operators use to identify and proactively address the network issues they face. This also helps the operators plan their network expansion strategies better.

The quantum of user base and competitive nature of service offerings in the telecom sector are the key reasons that Indian mobile carriers are focusing on such advanced technologies, according to Sanchit Vir Gogia, chief analyst and group CEO at Greyhound Research.

The IBM-Bharti Airtel outsourcing deal is a testament to the fact that telecom operators are keen to adopt big data technologies to improve overall customer engagement at all touchpoints and at the same time enable faster roll-out of products and service lines.

Source: ET Telecom

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