Category Archives: CEO’s Desk

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Greyhound CEO Sanchit Vir Gogia Says Analysts Need To Keep Their Heads On Their Shoulders #IIAR #InfluencerRelations #AnalystRelations

In the latest Coffee Talk webinar (hereGreyhound founder Sanchit Vir Gogia talks about the way his business has focussed research on specific client needs like IT strategy, sales and marketing. The Springboard and Forrester alumnus also places the three Greyhound businesses in context, and how they reinforce each other. He gives great examples of helping the CEO of a major cosmetics company to connect customer satisfaction with IT, using inventory management to drive better outcomes, and of helping an IT services firm to decide where to locate its offices. The Greyhound Golden Gate is also explained: it’s their community for over 100 of Asia’s most innovative IT buyers.

I’ve found Sanchit to be one of the smartest and most candid, and critically-minded when speaking about the analyst industry, and in the call he also mentions other firms, including Gartner, Forrester and HfS Research. so I am also delighted that his firm is one of the sponsors of the Analyst Relations Forum.

Source: Influencer Relations

Why We Matter To The IT Analyst Landscape – An Update From Greyhound Research

Recently, Greyhound Research has been recognised by a senior Analyst Relations professional, Dave Noble, as one of the upcoming Analyst firms.  While this recognition is surely a feather in our cap and we are humbled on Dave’s decision to include us in the list, we are not letting this and other accolades go to our head. We remain committed to being a new-age IT Analyst firm with innovative offerings and robust processes.

While more about our journey can be read in this blog and some of our latest pictures can be seen on our facebook page, I wanted take this opportunity to share details on how we are making a difference to the IT Analyst landscape.

  • First things first, the IT Analyst world is changing. While we are one of the younger entrants in the market, this wave has been pioneered by the likes of Ray Wang launching Constellation Research, Phil Pherst launching Horses for Sources and many other great analysts who have branched out to start on their own. This is helping level out the IT analyst world and newer players like us are helping clients with fresh perspectives and opinions in addition to those offered by the more established players like Gartner and Forrester.
  • Being new and young is an advantage than otherwise. Most analyst firms suffer with traditional ways and norms of working. We on the other hand, look at technology and trends from a lens that matters most to the newer breed of IT Decision Makers. Hence, keeping our research and advisory most relevant to their role. Being young also makes us nimble and helps respond quickly to market changes. Essentially, we are legacy free.
  • We are home-grown. We do not commit or wish to be a company that does it all, knows it all. We are focused chiefly on what’s disrupting the IT industry – new business themes, evolving IT decision makers, emerging technologies, emerging markets and verticals – and plan to continue the same focus for the foreseeable future. We truly believe Emerging Markets – Asia Pacific Japan (APJ), Middle East Africa (MEA), Eastern Europe and Latin America – deserve exclusive focus and the attention; hence our dedication.
  • We are truly independent. Unlike many of our peers who continue to offer vendor sponsored research, we stand against it. We strictly do not undertake vendor sponsored research in any shape or form. No whitepapers or other forms of co-branded research. Yes, we do work with IT & Telecom vendors but instead offer distribution rights for our independently-authored research reports.
  • We offer research and advisory services relevant to your role, industry and geography. Greyhound Research caters to three types of audience – IT Decision Makers (incl both CIOs and LoBs spread over three types of orgs, Large Enterprises, Small and Medium Businesses and Government institutions), IT Vendors & Channel Partners (incl Start-ups) and Investor Community (incl Venture Capitalists, Investment Funds, Private Equities and other financial institutions). We’ve aligned our advisory and custom research offerings specific to each audience to help maximize their investments with us. To learn more, please reach out to us on connect@greyhoundgroup.com and the team will be happy to walk you through the details.
  • We believe in the power of communities. We at Greyhound Research truly believe that exchange of ideas helps drive innovations. Hence, our decision to establish an invite-only community of IT decision makers called as ‘Greyhound Golden Gate’. This program has been running successfully over the past 6 months and we’ve managed to enrol CxOs from over 100 organizations in Emerging Markets. To learn more on how you can enrol in the community or use it to capture insights, please reach out to us on connect@greyhoundgroup.com and the team will be happy to walk you through the details of the program.
  • We at Greyhound are truly connecting Business to IT. While our customers already know this (and have benefited), here’s why our additional businesses under the Greyhound Knowledge Group brand help us connect the dots between business and IT.
    • Our Business Research & Advisory arm, Greyhound Sculpt, works with organizations from verticals including FMCG, BFSI, Education, Healthcare, Retail & Commerce, Venture Caps & Funds and Philanthropy. This helps add vertical specific understanding to our portfolio and augment our knowledge on IT topics from Greyhound Research. In multiple instances, we’ve helped Greyhound Sculpt clients establish connect with their internal IT teams and talk about a business case where the IT team can support.
    • Our Executive Search & Head Hunting arm, Greyhound Technocrat, works with clients across multiple Human Resource needs. While we help our clients recruit for mid-management and senior level positions, more importantly we help our clients with the broader skills strategy. This helps augment our understanding about the various IT skills trends in different countries across emerging markets. In multiple instances, we’ve created and revised hiring plan basis the organizations’ skills gap while helping them launch newer service lines and products.

Friends, while I’ve done best to offer relevant details in this piece, I’m sure many of you have additional queries. It’ll be my pleasure to walk you through some of the latest at our end and help you get a better grip on our capabilities. Please share your queries with me on sgogia@greyhoundgroup.com and I’ll surely revert within 24 hours.

Once again, thank you for sparing time to read through this note. I am aware this was a longish note (2x the words we usually write), but then sometimes a few things need to be told in labyrinth! :)

Cheers!

Sanchit

Note for Technology Users – Join Our Exclusive Community!

Greyhound Research values your opinion and invites IT decision makers and business leaders involved in IT projects to join our exclusive, vendor-free research panel, Greyhound Golden Gate. If your story if exclusive and we have your permission, we will write a post about you and the project to share it with the larger community. Over and beyond, this also gives you access to some of our thought-leading research and experts. Please write to me on sgogia@greyhoundgroup.com and we’ll take it further from there!

Note for Vendors and Providers – Did you see our Research Agenda?

Do check out our extensive research schedule that covers a vast variety of topics including new-age business themes, disruptive technologies, business and technology roles. Please write to me on sgogia@greyhoundgroup.com and we’ll gladly share a copy of the research schedule with you.

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Copyright © 2014 Greyhound Research. All rights reserved.

Indian SMEs Continue To Battle The State of Flux

Recently, Greyhound Knowledge Group in association with Firstbiz commissioned a survey across 540 small and medium enterprises (SMEs) in 9 cities. In light of the Budget 2014-15, our aim, through this survey, was to accentuate the pressing concerns of the SME sector.

In the last five years, Small and Medium Enterprises have grown from 39 million in 2008 to 48 million in 2013. In addition, SMEs employ over 60 million people and create 1.3 million jobs every year. This exponential growth brings along certain challenges which need to be tackled. The survey dwells deeper into the challenges faced and highlights the expectations of the SME sector with the maiden NDA government budget. Based on the survey, below are some key insights:

  • Focus on fund raising will be beneficial for SMEs, especially in tier 2 and tier 3 cities. Since most SMEs start out on a minimal capital, requirement for funds arises in no time. Low funds hinder retention of skilled workers, marketing of products and innovation in R&D. SMEs, as a result, have low productivity.
  • Combination of incentives for entrepreneurs and labour protection laws will increase overall output of SMEs. If the budget addresses laws for protection of low skilled labour, SMEs will foster the inflow of people into the sector. Once labour can be retained, entrepreneurs can expand business with given incentives.
  • SMEs have to buckle up and learn skills for maximum utilization of technology. In today’s date, technology is used in every field. With access to technology comes knowledge of utilising it as per the business. It is essential for SMEs to adopt technology to be at par with their bigger competitors.
  • Standardisation in regulation of SMEs is need of the hour. Bygone laws, unfavourable tax regime and rules and regulations make it difficult for start ups to excel. Transparency in bookkeeping and a common regulatory body for registration procedures will lay foundations for standardisation in the sector.
  • Last but not the least, awareness of government initiatives is crucial. Over the past few years, the government has introduced and implemented various schemes to assist SMEs. A thorough knowledge of such scheme will be favourable. SMEs need to take the aggressive approach with banks to reap benefits.

SMEs are the undisputed powerhouse of India. To keep the fire burning, SMEs have to utilise all its resources for better productivity. While the Union Budget 2014-15 has done well to promote the interest of this sector, it remains to be seen how many will eventually gain from the proposed schemes.

If you are SME or have interest in learning more about them, please download the report from here.

Thanks again for your interest in the SME report. We at Greyhound Knowledge Group are happy to take any follow-up questions that you might have. Please reach out to us on connect@greyhoundgroup.com.

What’s your Standpoint?

Do you think the NDA government has done enough for SMEs in the Union Budget this year?

Leave a comment and share with us your experience or send me an email on sgogia@greyhoundgroup.com.

Wish To Use This Material?

Greyhound Knowledge Group is happy to provide reprint rights and official reprints in PDF format. Please send us a note on connect@greyhoundgroup.com.

Copyright © 2014 Greyhound Knowledge Group. All rights reserved.